Real Estate is Local & Has Gone Mobile
The 1990’s and early 2000’s saw the power of the internet and how it made a huge impact on the way people do real estate. The majority of home buyers no longer relied only on browsing the Sunday paper classifieds or sign drive-bys to find their next home. The web has made real estate information easily available to consumers, and now, 80% of home buyers are starting their home search on the internet.
Now with the dawn of mobile web, there’s a new way in reaching buyers. They are no longer changed to their desks behind their computers. They can be reached anywhere at any time, and real estate information is at their fingertips within a single text message.
So here are some ways that consumers can access mobile real estate searches, and some things real estate professionals to get in front of them.
Trulia Mobile - The other day, popular real estate search engine, Trulia, announced it’s launch of Trulia Mobile. Consumers can now browse real estate information on Trulia via their iPhones, Mobile phones, and even certain GPS devices. Users can browse for listings and open houses in their immediate location in an instant.
Products available for real estate professionals to utilize mobile phone marketing:
Utopria - Along with their “MediaPod” multi-media real estate information portals portals, Utopria brings a product that takes the property flyer and single property website to the mobile platform. Buyers can immediately get property information standing at the curb of the property for sale they are interested in in a nice multi-media package.
Gumiyo -With Gumiyo, agents can covert drive-by browsers into real leads by providing them instant information on the listings they are interested in. By utilizing their “Go Code” in all marketing including sign riders, flyers, print ads, etc, buyers get on-the-spot access to an agent’s listings. Prospects are given the option to get in contact with the agent immediately via email, text message or live phone call.
Over 50% of mobile phone users have mobile web access. Get in front of those buyers and bring in those leads.
© Megan E. Barber, Barber Virtual Assisting Solutions, LLC
Megan Barber is a Real Estate Virtual Assistant, owner of Barber Virtual Assisting Solutions, and publisher of The REAL Advantage E-Zine. Megan has spent 9+ years doing the “behind-the-scenes” work in the real estate industry assisting agents with their real estate marketing and transaction needs.
